Caption Templates
Problem
Content creators (and frequent Instagram posters) have to copy and paste from their previous post's captions in order to reuse hashtags, add information about their tools, or any other sort of repeatable captioning structures.
Solution
Allow users to create templates to add to their captions and insert them easily while in the posting flow.
Audience
Content Creators (especially those who post with repetitive captions)
Impact and Level of Effort
Business Impact: While this only impacts a handful of daily users of Instagram, this saves a lot of time and headache of the power users that you want to keep on Instagram to continue to create content. While competing with other social media sites such as TikTok and Youtube, it is important to come out with new features that improves the ease of creators being able to quickly post. Social media sites like TikTok and Youtube don't have an easy way to template their descriptions or captions yet. As someone who also posts regularly and views content creator posts regularly, I see a lot of repetitive hashtags, "tools used", or even "comment to get the link!" captions in posts. Making it easier for content creators to add these frequently used captions to their posts will make the posting experience so much easier and enjoyable to use.
Technical LOE: This should be a simple implementation as it already uses assets that exists in other posting flows on Instagram (such as adding music). Storing texts should not be a big issue, and caption templates would not be an infinitely growing use case for most users. If storage is a concern, imposing a 10 limit template is more than enough for most of the userbase.